{"id":39534,"date":"2025-08-29T10:34:36","date_gmt":"2025-08-29T10:34:36","guid":{"rendered":"https:\/\/charolaisusa.com\/?page_id=39534"},"modified":"2025-09-30T11:16:36","modified_gmt":"2025-09-30T11:16:36","slug":"advertising-rates-specs","status":"publish","type":"page","link":"https:\/\/charolaisusa.com\/marketing\/advertising-rates-specs\/","title":{"rendered":"Advertising Rates & Specs"},"content":{"rendered":"\n

\n\t\t\tMarketing\t<\/h1>\n

\n\t\t\tAdvertising Rates & Specs\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n

\n\t\t\tAICA Advertising Overview\t<\/h2>\n\t

At AICA, we specialize in connecting breeders, businesses, and brand partners with motivated buyers through a mix of print, digital, and custom advertising solutions. Whether you’re marketing your next sale, elevating your brand identity, or building national recognition-our team is here to help you make it happen.<\/p>\n

\n\t\t\tMedia Kit\t<\/h4>\n\t

Includes ad specs, pricing, deadlines, digital reach data, and more.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tDownload Media Kit\n\t\t\t\t\t<\/a>\n

\n\t\t\tExplore Your Options\t<\/h4>\n
\n\t\t\tCharolais Journal\t<\/h5>\n\t

The official publication of AICA, printed 11 times per year and mailed to 3,000+ readers and generating over 10,000 page views online, including Charolais breeders, commercial cattlemen, and beef industry professionals.<\/p>\n\t\t\t\t\t\t

Journal Ad Rates & Specs<\/h5>\n\t\t\t
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\n<\/div>\n\t\t\t\t\t\t
\n\t\t\n
\n\t\t\t
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\n\t\t\tCharolais Journal\t<\/h4>\n<\/div>\n<\/div>\n\t<\/div>\n\n
\n\t\t\t
\n\t
\n\t
\n\t\t\t\t\"journal\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\t\t\t
\n\t
\n\t

Deadlines: <\/b>25th of the 2nd month before publication (e.g. Jan 25 for March issue)<\/p>\n

TRIM: 8.5\" X 11\"
\nMARGINS: ALLOW 0.5\" MARGIN ON ALL SIDES
\nBLEEDS: ALLOW 0.25\" BEYOND TRIM<\/p>\n<\/div>\n

\n\t

With the exception of background images, any page content (type, photos or logos) should not extend into the 0.5\u201d margin surrounding the live margin area. The Charolais Journal is not responsible for content in this area which is trimmed as part of the printing and trimming process.<\/p>\n

LIVE MARGIN AREAS:
\n1 page: 7.5\u201d x 10\u201d
\n2\/3 page: 4.875\u201d x 10\u201d
\n1\/2 page (Horizontal): 7.5\u201d x 4.875\u201d
\n1\/2 page (Vertical): 4.875\u201d x 7.5\u201d
\n1\/3 page: 2.375\u201d x 10\u201d or 4.8125\u201c x 5\u201c
\n1\/4 page: 3.625\u201d x 5\u201d or 1.75\u201d x 10\u201d
\n1\/6 page: 4.8125\u201d x 2.5\u201d
\n1 column inch: 2.3125\u201d x 1\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\n

\n\t\t\t
\n\t
\n\t
<\/div>\n<\/div>\n

\n\t\t\tBreeder Advertising Space:\t<\/h4>\n
\n\t
\n\t\t
\n\n\n\n\t\t\t\n\t\t\n\t\t\t\n\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBLACK & WHITE<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t1 Issue<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t11 Issues<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t<\/tr>\n\t<\/thead>\n\t\t
1 PAGE<\/td>$750<\/td>$650<\/td><\/tr>
2\/3 PAGE<\/td>$550<\/td>$485<\/td><\/tr>
1\/2 PAGE (HORIZONTAL)<\/td>$450<\/td>$375<\/td><\/tr>
1\/2 PAGE (VERTICAL)<\/td>$500<\/td>$400<\/td><\/tr>
1\/3 PAGE<\/td>$300<\/td>$250<\/td><\/tr>
1\/4 PAGE<\/td>$250<\/td>$200<\/td><\/tr>
1\/6 PAGE<\/td>$200<\/td>$150<\/td><\/tr>
1 INCH<\/td>$50<\/td>$35<\/td><\/tr>
POSITION PAGES (PAGE 1-7)<\/td>$1,150<\/td>-<\/td><\/tr>
INSIDE COVERS<\/td>$1,200<\/td>-<\/td><\/tr>
BACK COVER<\/td>$1,300<\/td>-<\/td><\/tr>\t<\/tbody>\n<\/table>\n<\/div>\n\t<\/div>\n<\/div>\n
\n\t\t\tCLASSIFIEDS\t<\/h5>\n
\n\t

RATE: $1 per word, $25 minimum, paid in advance. Deadline is the 25th of the 2nd month preceding publication.<\/p>\n<\/div>\n

\n\t
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\n\n\n\n\t\t\t\n\t\t\n\t\t\t\n\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tCOLOR<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tRate<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t<\/tr>\n\t<\/thead>\n\t\t
1 STANDARD ADDITIONAL COLOR\n- red or blue (availabilty basis)<\/td>$175<\/td><\/tr>
1 NON-STANDARD COLOR\n- (availability basis)<\/td>$275<\/td><\/tr>\t<\/tbody>\n<\/table>\n<\/div>\n\t<\/div>\n<\/div>\n
\n\t
\n\t\t\t\n\t\t\t\t\t\t\tDownload Media Kit<\/span>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>
\n\t\t\t\n\t\t\t\t\t\t\tView Area Map & Field Staff<\/span>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div>\n
\n\t

Have questions? Want a custom package built just for your operation?<\/strong>
\nPhone: 816.464.5977
\nEmail: info@charolaisusa.com<\/a><\/p>\n<\/div>\n

\n\t\t\t\n\t\t\t\t\t\t\tContact a Field Rep Now<\/span>\n\t\t\t\t\t\t<\/i>\n\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>
<\/div>\t\t\n
\n\t\t\tBull Buyers Guide\t<\/h5>\n\t

New for 2026! Placed as a supplement with the January Charolais Journal targeting over 5,000 commercial Charolais bull buyers. The guide will be a key promotional piece at industry events across the country.<\/p>\n

\n\t\t\tCharolais EDGE\t<\/h5>\n\t

A quick-turn publication published in March (Spring issue), reaching over 5,000 targeted breeders and cattle producers. Ideal for promoting Spring bull sales.<\/p>\n\t\t\t\t\t\t

Edge Ad Rates & Specs<\/h5>\n\t\t\t
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\n<\/div>\n\t\t\t\t\t\t
\n\t\t\n
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\n\t\t\tCharolais Edge\t<\/h4>\n<\/div>\n<\/div>\n\t<\/div>\n\n
\n\t\t\t
\n\t
\n\t

Deadlines:
\n<\/b>Spring: January 20<\/p>\n<\/div>\n

\n\t

AD SIZES & SPECIFICATIONSTRIM: 10.75\" X 12\"
\nMARGINS: ALLOW 0.5\" MARGIN ON ALL SIDES
\nBLEEDS: NO BLEEDS, PLEASE.
\nWith the exception of background images, any page content (type, photos or logos) should not extend into the 0.5\u201d margin surrounding the live margin area. The Charolais Journal is not responsible for content in this area which is trimmed as part of the printing and trimming process.<\/p>\n

LIVE MARGIN AREAS:<\/strong>
\n1 page: 10\u201d x 10.75\u201d
\n1\/2 page (Horizontal): 10\u201d x 5.25\u201d
\n1\/2 page (Vertical): 4.875\u201d x 10.75\u201d
\n1\/4 page: 4.875\u201d x 5.25\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\n

\n\t\t\t
\n\t
\n\t
<\/div>\n<\/div>\n

\n\t\t\tADVERTISING RATES:\t<\/h4>\n
\n\t

Rates are black and white.<\/p>\n<\/div>\n

\n\t
\n\t\t
\n\n\n\n\t\t\t\n\t\t\n\t\t\t\n\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBlack & White<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tRate<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t<\/tr>\n\t<\/thead>\n\t\t
1 page:<\/td>$750<\/td><\/tr>
1\/2 page (Vertical)<\/td>$550<\/td><\/tr>
1\/2 page (Horizontal)<\/td>$500<\/td><\/tr>
1\/4 page<\/td>$350<\/td><\/tr>
Back Cover<\/td>$1,050<\/td><\/tr>
Position pages<\/td>$950*><\/td><\/tr>
Middle spread<\/td>$1,800<\/td><\/tr>\t<\/tbody>\n<\/table>\n<\/div>\n\t<\/div>\n<\/div>\n
\n\t

* includes pages 3,5, inside back, and special position requests<\/p>\n<\/div>\n

\n\t
\n\t\t\t\n\t\t\t\t\t\t\tDownload Media Kit<\/span>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>
\n\t\t\t\n\t\t\t\t\t\t\tView Area Map & Field Staff<\/span>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div>\n
\n\t

Have questions? Want a custom package built just for your operation?<\/strong>
\nPhone: 816.464.5977
\nEmail: info@charolaisusa.com<\/a><\/p>\n<\/div>\n

\n\t\t\t\n\t\t\t\t\t\t\tContact a Field Rep Now<\/span>\n\t\t\t\t\t\t<\/i>\n\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>
<\/div>\t\t\n
\n\t\t\tDigital Advertising\t<\/h5>\n\t

Extend your reach with digital options like banner ads on CharolaisUSA.com, targeted eBlasts, and full-service campaigns across Facebook, Instagram, Google, YouTube, TikTok, CTV, and more. These placements offer fast turnaround, strong visibility, and measurable results for your sale or service.<\/p>\n\t\t\t\t\t\t

Digital Ad Rates & Specs<\/h5>\n\t\t\t
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\n<\/div>\n\t\t\t\t\t\t
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\n\t\t\tSpecs & Pricing\t<\/h4>\n

\n\t\t\tRetargeting & Advertising Specs\t<\/h5>\n
\n\t
<\/div>\n<\/div>\n
\n\t\t\tGoogle Ads\t<\/h5>\n<\/div>\n<\/div>\n\t<\/div>\n\n
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\n\t\t
\n\n\n\n\t\t\t\n\t\t\n\t\t\t\n\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tMedia Type<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tPricing<\/span>\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/th>\t\t<\/tr>\n\t<\/thead>\n\t\t
Display\/Static<\/td>$30 CPM<\/td><\/tr>
Video<\/td>$55 CPM<\/td><\/tr>\t<\/tbody>\n<\/table>\n<\/div>\n\t<\/div>\n<\/div>\n
\n\t\t\tDisplay Ads\t<\/h5>\n
\n\t

Dimensions:<\/strong> 300\u00d7250, 336\u00d7280, 728\u00d790, 160\u00d7600, 320\u00d750, 300\u00d7600
\nFile Types:<\/strong> JPG, PNG, GIF
\nRestrictions:<\/strong><\/p>\n